Meghan Markle is counting down to a major new chapter for her lifestyle brand, As Ever, as speculation grows over plans to expand the business to the UK.
The Duchess of Sussex, who is focused on building the brand, has finally revealed the product she had been teasing to followers in recent days.
On Wednesday, As Ever added a new fruit spread to its growing inventory: Spiced Apple Butter. Meghan described the new offering as “a sweet taste of late summer,” while a newsletter sent to customers positioned it as a seasonal pantry staple arriving “just in time for fall.”
“There’s something special about the first taste of apple season, with its promise of crisp mornings and changing leaves just around the corner,” the message read.
“Our new Spiced Apple Butter captures that feeling in every jar, with orchard apples and fragrant spices bringing the comforting warmth of the season to every spoonful.”
The latest launch is thought to form part of a broader expansion strategy for As Ever. With Meghan and Prince Harry expected to spend more time in the UK, there has been growing speculation that the brand could soon become available to British customers.
Reports suggest Meghan has already built up inventory worth millions of dollars, and the addition of new products has fuelled expectations that international plans may be moving forward sooner than anticipated.
